CAMPAIGN
Nordstrom - Youphoria
ROLES
Concept
Art Direction
Logo Design
ABOUT
Nordstrom asked us to create a brand campaign to connect with a younger audience, so we introduced "YOUphoria.” Mixing high fashion with chainsaws, mini bikes, and bonfires may seem counterintuitive but there is no reason not to wear a sports coat and monkstrap shoes while felling a tree.
