Brand
McWu
ROLES
Concept
Art Direction
Design
ABOUT
McWu emerged as a self care outlet during my maternity gap years and has since evolved into a legitimate business. I was inspired by my journey to find the balance between my art director career and being a mom. The first product was a reading journal to encourage my son to set a goal of reading 100 books. Next, a holiday paper craft and activity book inspired by all the Pinterest scrolling and printing I did during 2020 pandemic lockdown. This has lead to notebooks, journals, and many cool things to come. Creating these products and bringing them to life has brought me so much fulfillment and inspiration. It has given me the drive to continue to create and bring my personal brand to life. I look forward to making more fun things for the kiddos and their parents while I learn more about launching and running a small business. I hope this personal project brings you the same joy it brings me.
LINK
mcwu.store
