CAMPAIGN
H2No
ROLES
Concept
Art Direction
Logo Design
ABOUT
A group of friends at Omelet shared the same concern in 2014, when California suffered the worst drought in decades. We wanted to do our part to spread awareness of the issue, hoping to change the culture and behaviors around water use in our community.
We started brainstorming during the agency 60/60 play-at-work time once a week, and pitched the H2No campaign to Omelet. It was the most meaningful campaign in my career by far. The campaign was noticed by Mayor Eric Garcetti who asked the agency to create the Save the Drop campaign for the city of Los Angeles.
Awareness
While LA slept, we placed 1,000 signs on brown and drought resistant lawns, thanking people for conserving water.
