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Slavery Footprint

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CAMPAIGN

Slavery Footprint


ROLES

Concept
Art Direction

ABOUT

There are currently about 27 million people in slavery around the world – more than ever before in human history. As shocking as this statistic is, it’s still a statistic and a subject matter that feels too big and too far removed. The goal of the project is to make it personal, to build a deeply personal narrative experience while gathering each users behavior/consumer habits, processing their results, and sharing methods of offsetting their footprint in a digestible and inspirational way. 




RECOGNITION

Gold One Show Interactive 2012 - Craft/Interface Design
Silver One Show Interactive 2012 - Public Service/ Non-Profit

 
 
 
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